How it runs
One live dashboard instead of five tools disagreeing with each other. Cost per qualified lead, response time and source quality in one place — plus a weekly one-page report that says scale this, cut that.
- 01AuditWe find every place your numbers disagree — ad platforms, GA4, your CRM, the spreadsheet someone keeps by hand — and agree one definition of a qualified lead.
- 02InstrumentEvents are defined once and sent server-side, so the same action means the same thing in every tool that reports on it.
- 03ModelLead scoring and source quality are built on what actually closed for you, not on platform-reported conversions that flatter whoever reported them.
- 04ReportOne live dashboard plus a weekly one-page read: what to scale, what to cut, and what changed since last week.
You can't improve what you can't see. We unify your ads, site, calls and CRM into one live view, so you finally know your real cost per qualified lead, which sources produce buyers, and where money is leaking.
Then we make the numbers act: lead scoring so your team works buyers not tyre-kickers, cohort analysis so you see what compounds, and a plain-language weekly report that tells you what to scale and what to cut.
What you get
- One live dashboard — cost per qualified lead, response time, source quality
- Lead scoring that lifts quality and focuses your team on real buyers
- A weekly one-page decision report — scale this, cut that
What's included
Unified dashboards
Ads, site, calls and CRM in one live view — the numbers that matter, always current, no spreadsheet wrangling.
Lead scoring
A model that scores every lead so sales spends time on buyers, not tyre-kickers — and marketing learns what a good lead looks like.
Attribution
Multi-touch attribution so you know which channels, campaigns and content actually produce revenue — not just last click.
Cohort & funnel analysis
Track lead → meeting → offer → close, and see which sources compound over time and which just fill the top.
Decision reports
A weekly one-page report in plain language: what to scale, what to cut, what's trending — sent where your team already works.
Data engineering
Clean pipelines and a warehouse so your reporting is reliable and yours — built on tools you can keep.
How we work
Audit
We find every place your numbers disagree — ad platforms, GA4, your CRM, the spreadsheet someone keeps by hand — and agree one definition of a qualified lead.
Instrument
Events are defined once and sent server-side, so the same action means the same thing in every tool that reports on it.
Model
Lead scoring and source quality are built on what actually closed for you, not on platform-reported conversions that flatter whoever reported them.
Report
One live dashboard plus a weekly one-page read: what to scale, what to cut, and what changed since last week.
Tech options
Pricing guidance
We'll scope the right setup after reviewing your stack and goals — quote in 24 hours.
Dashboard setup
$4k – $10k
A unified live dashboard with your core metrics and sources.
Analytics + scoring
$1.5k – $4k / mo
Dashboards, lead scoring, attribution and a weekly decision report.
Full BI
Custom
Warehouse, pipelines, cohort/LTV models and ongoing analysis.
FAQ
No — we connect the ad platforms, site, CRM and call tools you already use, and build the reporting on top.
Related services
Ready to start your analytics & reporting project?
Get a fixed-price quote in 24 hours — no obligation.